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If you publish a newsletter or use email in your business, I have a question for you... Of Your Profits Out The Window - Without Even Knowing It's Happening? From: Paul Myers Date: December 02, 2004 Welcome! The single most common question I get from my friends with marketing experience is "Why are response rates so low on my emails?" Sound familiar? Probably. In fact, if your business depends on sending much email at all, there's a very good chance that you're losing 40-80% of the profits you should be making. Why? Because that much of the email you send to your customers and subscribers may be getting blocked or deleted before they ever see it! If that's happening to you, you're flushing money down the drain. And unless you take the right steps to fix it, it will keep happening. Unless you're spamming, we're going to show you how to dramatically cut down (or even eliminate) this problem, and reclaim the profits you've been losing. We'll also show you how to cut spam complaints for legitimate email to virtually nothing. Consider this short letter as aspirin for your email headaches. A brief introduction might be in order... My name is Paul Myers. I've been publishing various newsletters, notably TalkBiz News, via email for 8 years now. I'm active in the anti-spam fight, and spend a minimum of an hour a day dealing with these issues. And, to the surprise of many of my colleagues on both the marketing and the anti-spam sides of the fence, I manage my lists myself. I recently hosted a live teleconference with Tom Kulzer to discuss this issue. Tom is the founder and President of Aweber.com. Aweber is an autoresponder and list service company that delivers literally millions of emails every single day. Yes - Millions. Every day. You might say he has a little experience in getting the mail through. In fact, Aweber has probably the best delivery rate in the business. Tom and I spent two and a half intense hours on that session. We covered a broad range of specific things you can do to eliminate email delivery problems, reduce spam complaints to near zero, and get far more of your email through to your subscribers and customers. Before I tell you more about what we discussed, though, I want to let you in on a little "open secret"... Most of the email deliverability "solutions" on the market depend on two basic things: Scoring your content through the most-used commercial content filtering system before you send it, and checking to see if your domain is listed in any of the blacklists, so you can contact them to address the problem. That's an important 20% of the issue, certainly, but it's only that - 20% of the issue. And it's 20% that you can do yourself, for free. Here's all you need:
Even if you stay out of the blacklists and score nothing on the public content checkers, you could still be blocked from 60% or more of your subscribers. More importantly, it's much easier than you think to end up in the blacklists or to get your site shut down due to spam complaints - even if you're running a perfectly clean list. Let's face it: There are so many variables that no-one can guarantee you that you'll never have trouble. What we can do is show you how to dramatically reduce your chances of problems - without a lot of hassles, technical nightmares, or sneaky spammer-style tricks. Here's a very short sampling of what this two-plus hour audio program will show you:
Very little of what Tom and I covered is technical in nature. What is technical is stuff you can leave to your web host or email service provider. There's also very little that you'll need to change as the various systems change. (That stuff is mostly for spammers.) What you'll learn here will, for the most part, be just as applicable ten years from now as it is today. Once you know the basics, keeping up with what does change will be simple. And that makes doing business a whole lot easier. Our focus in this session was to make sure the typical small publisher or businessperson who uses email would get 80% of the benefits of high-priced deliverability consulting with 20% (or less) of the time and effort. And at a tiny fraction of the cost. How Much Is It Going To Cost Me? Depends on whether you get it or not. If you don't, I really don't know what that will cost you. I'm betting it's a lot more than you think. If you do get it? Just $47. That's nothing compared to the difference it can make in your long term profits by increasing your delivery rates just 20%. Or imagine going from 40% delivered to 80% delivered... That would immediately double your profits, with very little work at all on your part. And no, none of this is theory. The last issue of my newsletter was delivered to over 95% of the people on my list. Remember, this is how Tom and I make our livings. We've been doing this stuff for years. We have to get it right. You'll notice that I don't make any predictions here about the specific dollar increase you'll see in your profits. That depends entirely on your business and the effectiveness of your marketing. Using this information just makes sure that your message is seen by more of the people you send email to. As a bonus, to help you increase the effectiveness of your messages as well, I'm going to include a copy of my ebook, "Kick It Up!" "Kick It Up!" shows you a number of very powerful ways to increase your email response rates - all the way from subscriptions to click-throughs to sales. It's part of my advanced email testing package, and should realistically be $47 by itself. To get the full 2 and 1/2 hours of audio, plus "Kick It Up!" to help you get more sales from your emails, just click the button below to order today. Get it before your next mailing, and see for yourself how much more you can make with your online efforts. Paul Myers Publisher, TalkBiz News PS: Almost forgot. This audio program is covered by my 60 day "No Gain, No Pain" guarantee. If you use it and don't see significant improvements in your email delivery, just let me know and I'll refund your order with no questions asked.
PPS: If you're looking for a more comprehensive audit of your publishing practices, from subscription to sale, email me at paul@talkbiz.com.Note: This service is not cheap, and is only for those who are serious about cleaning up and ramping up their email operations. TalkBiz, Inc 651 E 24th St Erie, PA 16503 (814)392-3659 |